Lifestar 

Lifestar was a project that required absolute visual clarity. The product, compact towels that expand with water, is innovative, but this transformation needed to be understood within seconds at the point of sale. Under the direction of Raphael Iglesias, who aimed to translate this functionality into direct and self-explanatory visuals, the process was clearly presented: open the sachet, add water, and use, making the expansion intuitive and immediate. I was responsible for creating six exclusive illustrations for different contexts: Home, Skin, Road, Sport, and Baby, adapting the visual language and narrative to each audience. The approach prioritized clarity, synthesis, and impact, communicating the action and benefits in an objective and effective way directly on the packaging.